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Merchant Profiles

As a Content Specialist at Groupon, I wrote over 500 profiles for local businesses, events, and deals. This included email, social media, and webpage microcopy tailored to unique business types—like escape rooms, hair salons, and VR experiences.

I drafted and edited content templates and how-to language for editorial and customer support teams responding to merchant and user requests.

In a cross-functional project, I tested and implemented new editorial guidelines that increased user engagement and overall click rates for deals.

"Why buy on Groupon?" Marketing Copy

I wrote marketing copy for a group of ad call-outs to be placed on webpages for new Groupon deals in the Health & Beauty, Food & Drink, and Things To Do categories.

Webpage Microcopy

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